Big D is bigger than ever and we wanted the world to know that it's about more than size, it's about moments. So we launched the BIG campaign to show both Dallas residents and visitors, that in this city, there's a big adventure around every corner.
To get Dallas residents excited about the campaign we knew it would be important to turn these moments into an experience that they could share. So six-foot tall B&G sets were installed all around the city, allowing everyone to become the "I" in "BIG".
2014 l Gold ADDY l Non-Traditional Advertising - Campaign
2014 l Gold ADDY l Integrated Campaigns - Cross Platform Campaign - Consumer, Regional/National
2014 l Gold ADDY l Digital Advertising - Social Media - Campaign
2014 l Silver ADDY l Consumer or Trade Publication - Campaign - Four-Color
2014 l DFW AMA l Marketer of the Year - Branding