Retail Display: 
Using a motion detector, a life-size model of Dark Horse would talk to customers as they walk by. Customers would be able to take their photo and then post it. #ToastDarkHorse
Wine Cases and Wine Case Cards: An embedded digital display features user-generated #ToastDarkHorse Instagram images on the wine card.
Bottle Necker: Used to grab consumers’ attention and promote the Dark Horse adventure giveaway. The winner would choose from one of four exciting trips: the Kentucky Derby, the Final Four, the Oscars or the Olympics. 
Social Engagement: Facebook Dark Horse Post and Facebook Fan Post
Horsing Around - YouTube Channel

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